
Like a great many others, my default position on post-Hollywood Gwyneth Paltrow was one of snorting derision, thanks to the ever-more outlandish things she hawked and promoted through her lifestyle business Goop. Jade “yoni” balls, vagina-scented candles, vampire repellent and a necklace that doubles as a vibrator are just some of them, while her adherence to a diet of seaweed and broth (before she became a voracious meat eater again) set an irritating example, to say the least.